BRANDING & REBRANDING

Consistent branding is how successful businesses set themselves apart from the crowd.

Your brand is your promise of commitment to your customers. A distinctive, unified brand positions your business as an industry leader while sending a resonant message to your target audience. Whether you’re creating an entirely new brand or just reinventing your existing image, we’ll work with you to establish creative direction and designs for a unique message and powerful impact in your industry.

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Brand Management

Logo Design

YOUR LOGO IS MORE THAN AN ICON: IT’S THE VISUAL EMBODIMENT OF YOUR BRAND.

Whether you’re a new business or a veteran company, your logo defines your professional identity – your distinctive products, your commitment to quality, and your promise to clients.  It’s an opportunity to encapsulate the essence of your business in a way that resonates with your target audience and sets you apart from the competition.

Our logo design package includes development of a striking emblem and compelling tagline, as well as careful research to determine the most effective approach for your market, audience, and values. From initial concept to final delivery, we’ll work with you to create a striking, powerful logo that sends the right image to your clients.

Style Guide

CONSISTENCY IS THE CORNERSTONE OF A MEMORABLE BRAND.

Your logo, tagline, and creative elements directly convey the distinctive value and validity of your brand. If that message is inconsistent or poorly coordinated, it does more than confuse your audience – it creates doubt, hesitation, and mistrust, all of which can undermine your credibility as a business.

By defining specific usage guidelines and quality standards, a style guide helps your brand maintain a unified identity and a constant voice. Our style guides include a strategic overview of your brand’s vision, personality, and key values, along with clear specifications for your logo, tagline, colors, font styles, and more. We build a secure foundation to keep your images clean, reliable, and predictable – exactly what a distinguished brand should be.

Stationery

A CUSTOMIZED INTRODUCTION MAKES A LASTING IMPRESSION.

Coordinated letterhead, envelopes, and business cards combine your brand’s distinctive style with its professional legitimacy to give customers a snapshot of who you are and what you do. Stationery makes a personal, polished, and noteworthy impact on your target audience.

 

Collateral Materials

MARKETING COLLATERAL IS THE BACKBONE OF A SUCCESSFUL CAMPAIGN.

Marketing may have evolved with the digital era, but brochures, sales sheets, and business folders still play an important role in your sales cycle.

Pulse Marketing combines first-class graphic design with engaging content to create powerful, unified collateral materials. Based on careful research, we’ll shape a focused communications strategy that resonates with your target audience and conveys a compelling and consistent brand message.

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We want your brand to connect with your audience in ways that matter. We’re a branding agency that brings your brand to life across multiple touchpoints and channels – engaging employees and customers with beautifully designed brand collateral, digital content and brand experiences.
MORE THAN A BRANDING AGENCY

The creative journey begins with understanding your unique brand landscape, and a period of listening and discovery before we define a distinct and compelling story that differentiates you from your competitors. We’ll create your brand’s unique tone of voice, design its visual assets and develop the tools that help your brand connect to your target market and the outside world.

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Branding & Reputation Counts

Ask yourself if your reputation, or your brand, is fully harnessed throughout your business...

  • Does your reputation affect the level of investment required to attract and retain business?
  • Does your reputation affect the level you can charge for your product or service, your ability to negotiate along the supply chain?
  • Does your reputation affect the ability to attract and retain the best talent within your business?
  • Does the reputation you strive to build in your business affect and prioritise the key tactical and strategic decisions and the associated investment levels that come with them?
  • Does your reputation inform your approach to new product or service development decisions?
  • Does your reputation inform what the media say about your business or your products and services?
  • Does your reputation affect the levels of interest amongst potential investors in your business?
  • Does your reputation help inform how the business reacts during tougher periods and how it focuses on the windows of maximum opportunity?