INBOUND MARKETING

Attract new customers through inbound marketing.

Demand generation is an ongoing, evolving process of creating quality content that pulls people toward your brand to learn more about what you have to offer. By attracting new prospects through engaging content, your business will naturally generate more web traffic, leads, and sales conversions over time. Successful organizations don’t simply aim to close sales, but rather to develop long-term, rewarding relationships built on quality, trust, and loyalty.

We use state-of-the-art software and effective inbound marketing methodology to turn strangers into leads, leads into customers, and customers into brand ambassadors. Our strategies combine tools with expertise to deliver the most qualified lead traffic and the greatest impact for your marketing efforts.

 

Concept of idea with colorful crumpled paper
SUCCESSFUL COMPANIES TELL STORIES THAT PEOPLE WANT TO HEAR.

Your marketing content is the most important way to engage and influence your audience. Far from just selling your brand, your content communicates the value of your business through your unique information and insights – it demonstrates your industry expertise while also showing customers and prospects that you understand their needs and have a solution for their challenges.

EFFECTIVE EMAIL MESSAGES INSPIRE ACTION.

When done correctly, email marketing can still be a valuable marketing tool. Pulse offers content creation, graphic design, landing page creation, list segmentation, broadcasting, and reporting services.

 

social media & networking

SOCIAL NETWORKING PUTS YOU IN FRONT OF YOUR AUDIENCE.

Our social media package includes the design or upgrade of your business profile pages on various platforms. We also include graphic design and HTML coding, page descriptions using identified keywords, images and videos to convey your message, effective calls-to-action, and forms to capture leads. We’ll update each page regularly by following a pre-established editorial calendar and keywords with unique posts, including news, events, contests, polls, and resources, to keep your followers engaged and coming back for more. You’ll also receive an insightful report at the beginning of each month highlighting the performance of your pages during the previous month.

BLOGGING

A BRAND WITHOUT A BLOG IS A BRAND WITHOUT A VOICE.

Your blog is more than just publicity – it’s a way to help prospective customers get to know your brand before they ever contact, hire, or purchase from you. Blogging allows you to share your expertise and build enduring relationships, all while driving traffic to your website.

We’ll begin by researching and identifying relevant topics to cover, followed by the creation of an editorial calendar that’s synchronized with your social media posts. Finally, we’ll write engaging blog posts using selected keywords that will increase your search rankings, resonate with your target audience, and inspire conversions through effective CTAs and landing pages.

calls to action & landing pages

CONVERSIONS REQUIRE DIRECTION AND ENCOURAGEMENT.

Once readers have finished reading your email message, blog, or promotion on Facebook, a clear call-to-action (CTA) is vital to guide them to the next level of engagement with your business. Landing pages not only offer the mechanism for this voluntary interaction, but also allow you to provide and request more information, making it easier to better qualify your leads and implement effective strategies for the next stage. It’s also an invaluable tool to measure the success of your campaign’s conversion rate.

WORKFLOWS

SUCCESSFUL MARKETING AUTOMATION REQUIRES A STRATEGIC WORKFLOW PLAN.

Workflows involve a series of automated actions – triggered by specific behaviors and criteria – designed to more effectively segment your leads and move them further through the sales cycle. Workflows allow you to manage nurturing multiple campaigns with customizable timing and content – saving time, making better use of resources, and ensuring that you attract higher quality leads. We use the best marketing automation software in the market to build your pipeline of new prospects and nurture them through the sales cycle with engaging content.