Social Media Marketing
Your customers are on social media. Are you?
Social media marketing offers an invaluable opportunity to show your brand’s human side, build trust, and cultivate an audience receptive to your message. At the same time, it can also drive traffic to your website, increase sales, boost your search engine rankings, and even facilitate customer service.
Our social media marketing package includes the design or upgrade of your business profile pages on various platforms, including graphic design and HTML coding, page descriptions (using identified keywords), images and videos to convey your message, effective calls-to-action (CTAs), forms to capture leads, and effective landing pages. We’ll update each page regularly with unique posts, including news, events, contests, polls, and resources to keep your followers engaged and coming back for more – all following a pre-established editorial calendar and strategically chosen keywords. We manage a variety of platforms for our clients, including Facebook, Twitter, Instagram, Snapchat, LinkedIn, and more.
We also encourage our clients to identify a social media advertising budget to increase their visibility on selected social channels. Social media advertising is fairly inexpensive and effectively helps businesses increase their brand recognition while driving traffic to their websites where conversions can be made.
WHY SOCIAL MEDIA MARKETING
When people hear the term social media their minds usually head towards Twitter and Facebook, however, there are many platforms out there. Finding the ones where you can connect with your customers is the real key. Our social media service is designed to keep you in total control of your messages across various SM networks, and is based on understanding your own unique business challenges and objectives. As with everything, one size rarely fits all and so our social media service puts the focus clearly on what matters most to your company.
HOW CAN WE HELP YOU
We are a sociable bunch and our new business comes primarily from recommendations & referrals from clients & friends who know how we work. We don’t think that salesmen should do all the talking for us and so we recommend that you speak directly to our clients to understand who we are and what we do. Our social media pricing is completely bespoke and is based on your current situation and your objectives.
We'll help develop a social strategy with you based upon your end goals. You may already have in-house marketing teams who just require guidance, or you may need us to help build your social presence from scratch. We'll help find the best approach.
Finding & securing the appropriate usernames & profiles across the channels. Your brand is obviously very important and so our social team will always be on hand to help to turn potential customer problems into praise.
Social Tone & Nature
The ways in which businesses can use social media differs massively. We’ll be there to help find the right tone of voice and style for you, making sure that your business is portrayed exactly how you want it.
Social Media Monitoring
We’ll comb the social networks, making sure that you know who’s talking about you, what they’re saying and what they think, and whether it’s positive. This ensures that you are always ahead of the conversation, ready to contribute whenever you need to.
As well as standard updates, social ads can used to improve your presence or generate interest in a new product. This could be through promoted Twitter accounts or trends, Facebook & LinkedIn Ads, or sponsored YouTube, Instagram or Pinterest content.
Our close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencer's mean that we can help bridge that gap between offline and online content that really means your content gets the coverage it deserves.
Our social team will help you create fast, reactive updates that completely hits the mark & sparks further conversation that gets your brand coverage outside of your immediate industry.
Reporting & Analysis
We love data and our social media reporting will help identify and inform future activity not only in your social circles but across all your marketing channels.
Cross Channel Promotion
Using the insights from our reporting and analysis we make sure that your message reaches your audience and fits across all your marketing channels, giving you a coherent and instantly recognizable voice across the internet.